Exhale: A Movement Rooted in Care
Coming back from AfroTech, my heart is full. I met so many Black women who stopped by our booth, smiled, and said, “This is what I’ve been looking for.” They spoke about the weight of navigating spaces never designed with us in mind and the deep relief of finding a resource that centers our voices, our joy, and our mental health.
Over and over again, I heard the same thing: Exhale is needed.
In every conversation, there was a shared truth. We are choosing to care for ourselves differently. We are learning to slow down, to breathe, and to prioritize our well-being without apology. The women I met said that simply knowing there is an app made for them—a space that reflects their experiences and honors their realities—feels like a breath of fresh air.
Our users tell us that when they open Exhale and hear familiar voices, see affirmations that speak to their lives, and listen to content that reflects their truth, they finally feel safe and seen. That sense of recognition is healing. It reminds us that we belong.
This November, we are growing a movement of 10,000 Black women choosing to exhale together. Join us by downloading Exhale, subscribing for $4.99 a month or $49.99 for the year, using the app once a day even if only for five minutes, and sharing it with two or three other Black women in your life who need a reminder to breathe.
Your subscription does more than unlock access to meditations, affirmations, and breathwork—it fuels a movement. It allows us to grow our team, expand our features, and continue creating content made for us. Reaching 10,000 paid users is not just a milestone; it is a statement that Black women’s mental health matters, that our care deserves investment, and that we belong in the wellness space too.
Science continues to affirm what our ancestors have always known: the breath is medicine.
Pausing to breathe deeply calms the nervous system, lowers stress hormones, and restores balance. For Black women, whose bodies carry the daily weight of systemic inequities, returning to the breath is not a small act. It is a powerful one. It interrupts the constant demand to perform, to push, to endure. Every intentional breath is a quiet declaration of peace in a world that rarely offers it.
Pausing is a form of resistance. It is how we remember who we are beneath the noise. When we breathe together, we are not only creating healthier selves but a healthier community.
To support you in this practice, we are releasing a new breathwork technique this month called Ancestral Rhythm.
This practice invites you to move at the pace of your own breath and remember the rhythm of those who came before you. It is a grounding reminder that we come from a lineage of care, and that within each inhale and exhale, we carry the wisdom and strength of our ancestors.
Together, we are building something powerful: a movement rooted in care, community, and the shared intention to breathe freely. Join us as we work toward 10,000 Black women choosing to exhale—for ourselves, for one another, and for the generations who will come after us.
Take a moment today to pause, to breathe, and to remember: returning to your breath is not escape. It is power.
